Sunday is the day that people are most likely to engage with TV adverts, new research has found. Net Imperative shared the findings of research from Admo.tv, a radio and TV analytics platform.
(more…)Author: Mathew Williamson
What Are The Most Watched Music Videos Of 2019 So Far?
YouTube has made music videos more popular than ever before. It’s a great platform for new artists to show off what they can do, while established stars can share their latest videos with their legions of fans around the world.
(more…)‘Harmful’ Gender Stereotypes Banned In UK Ads
A new rule brought in by the Committees of Advertising Practice following a review of gender stereotyping in ads carried out by the Advertising Standards Authority (ASA) will see all harmful stereotypes in broadcast and non-broadcast media banned.
(more…)Sky To Double Down On Original Programming
While the world of TV may have been stuck in a reality rut for a good decade, it’s now original programming which is making the most of film production lights. With the battle between television networks and streaming platforms for the hot new programme, Sky has announced that it’s doubling down on its offering of original content in Europe.
(more…)Could Drones Be The Future For TV And Film Production?
New technology is enabling us to do ever more exciting things when it comes to many aspects of our lives. But some new pieces of technology are proving particularly helpful in TV and film production.
(more…)Over-Targeting – A Big Risk For The Advertising Industry?
The key to selling products to consumers is a successful advertising strategy. After all, if no one knows about what you’ve got to offer, how do you expect them to spend their hard-earned money with you?
