Running across multiple TV channels in the UK and Ireland, the campaign celebrates the company’s commitment to offering a no-nonsense, permanent commission of just 2% on all sports and all markets. This is part of the ongoing ‘Changing for the Bettor’ promise of improving the BETDAQ product and betting exchange experience for punters.

Shot on location at The Valley stadium, London, home of BETDAQ-sponsored Charlton Athletic Football Club, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera. “It is a pleasure to join BETDAQ in spreading its #ChangingfortheBettor message,” says Ineson.

“As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows BETDAQ is committed to improving its product and customer experience.” BETDAQ Managing Director Shane McLaughlin says: “We wanted the campaign to signal a new dawn for the brand and showcase our pledge to exchange bettors.

Our introduction of a permanently low 2% commission on all exchange bets is the first of many ways we’re creating a positive impact across the market. In Ralph we have an instantly recognisable presence, full of gravitas and approachability, who is a perfect fit for our brand and helps to spread the news about our long term commitment to change.”

Adidas Football’s latest drop is taking us all the way to Russia.

With only three weeks to go until the start of the FIFA World Cup, adidas has dropped a boot to unleash the speed of the game’s most dangerous players in the beautiful game’s showpiece tournament.

The all-new X18+ is designed with new innovations to provide stability and support at high speed. A laceless upper locks-down the mid-foot during high speed moments, while a new outsole is engineered for lightweight movement.

The boot – which drops as part of adidas’ Energy Mode pack – will debut in this weekend’s Champions League final before being worn at the World Cup by players including Mo Salah, Gabriel Jesus and Luis Suarez.

Football Manager immerses you in a living world of football. It’s the closest thing to doing the job for real.

Moments happen spontaneously, and all around us. And too often they pass us by. To remind ourselves that every day is worth celebrating, we worked with photographer Martin Parr to document the magic of authentic moments as they happened. This is the Kodak Moments Project

Martin Parr:

The Importance of Everyday Moments

For over 40 years, Martin Parr has been turning his eye, and his camera lens, toward the moments that most of us miss. He’s an expert in taking the everyday and showing it to us in a way that we’ve never seen before. Watch as Martin talks about the role of photography today, what makes a modern moment and the power of printing the everyday.

The BBC One ‘Oneness’ idents are a set of on-screen channel identities used on BBC One from 1 January 2017 to present. The idents feature groups of people doing activities in everyday life, with the aim of the showing them coming together in these various ways. The logo is now placed at the bottom of the screen instead of the middle.

Street photographer Martin Parr was commissioned by BBC One to create the idents. The ‘Oneness’ theme had first been exhibited the previous Christmas for the channel’s identity, hence giving the impression that those idents ultimately served as a preview to the new look that made its full launch on New Year’s Day 2017. Around 20 idents are expected to be filmed, which will be gradually introduced one-by-one over the course of the first year.

Agency: AMV BBDO
Creatives: Alan Foster & Brett James
TV Producer: Sophie Honour
Production Company: Outsider
Director: Peter King
Producer: Jeremy Bannister
DOP: Carl Burke
Gaffer: Lee Parfitt
Edit: Stitch
Editor: Phil

Thanks to Pinewood MBS Lighting.