LYNX & DITCH THE LABEL – Michael Dapaah

The new campaign created by 72andSunny Amsterdam for LYNX, ‘Ditch Labels, Ditch Bullying’, stars influencers such as TV personality Ollie Locke, Not3s and rapper Michael Dapaah – all of whom have found themselves the target of harmful labels. As part of the campaign, LYNX has launched a limited-edition Unlabelled kit, where the brand has removed its own label to promote the Ditch The Label charity and message.