The Ditch Labels, Ditch Bullying campaign challenges guys to ditch the words they’ve personally been labelled with. In three 30’ films, we see Locke, Not3s and Michael Dapaah (Big Shaq) destroy the words that represent the labels they’ve been given and that have held them back: overrated (Not3s), fag (Locker), trash (Michael Dapaah). Each of these influencers talk about how these words have impacted them and chose powerful ways of disposing of these labels, instilling a powerful message and encouraging them to not let words defined them. The campaign launches today on social media and includes three 30-second films and 10-second cutdowns.
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