Introducing; SLAY IT ✨ This is the collection that was born to stand out. Show us how YOU Slay It this season being your fabulous selves and remember, this a judgement free-zone ✨✨
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All gear, no idea 🎾 with Lloyd Griffith & Judy Murray
All gear, no idea 🎾 with Lloyd Griffith & Judy Murray. 119 views1 day ago … So we’re going all out to bring you a Summer of Fun in 2021. It’s time to get together …
Mini ‘Adventure on 4’
Spirit of adventure
David George, Director of MINI UK, said: “The sponsorship and the work perfectly captures the Countryman’s spirit of adventure from behind the wheel of the biggest, boldest most adventurous MINI ever – The MINI Countryman.”
Ben Levy, Strategic Planning Lead at Wavemaker added: “A television sponsorship was the perfect next step for MINI’s vision of adventure.
“We’re very pleased to have landed the Channel 4 deal, which will align MINI’s new model with a daring audience, and surely drive further growth for the much-loved brand.”
Simon Poett, Executive Creative Director at The Brooklyn Brothers, says: “It’s always a privilege to work with such an optimistic and iconic brand and product range at this time.
“Our ‘Adventchaaa’ idents celebrate our thirst for fun & possibility in the everyday. Even at a time when it’s been thwarted, our thirst for Adventchhhha remains. Michael Lennox brought inspiring simplicity and a comedic deftness of touch to the work.”
Adidas by Stella McCartney SS21
Adidas by Stella McCartney presents: SS21 FUTUREPLAYGROUND – performance wear designed for your body, mind and planet. To celebrate this new collection, three directors share their vision of what it means to connect with your direct surroundings and protect what matters most.
London-based director Netti Hurley’s film values intimacy and honesty, capturing something real, bold, and emotive with a clear message: “I wanted to make sure we cast people whose identity, work, and presence set the tone for a better future”.
Nike Air Force
Nike’s Air Force 1 campaign is celebrating community activists by making them part of the shoe’s latest campaign.
‘SWINGERS’ AUTO TRADER TVC
Jan and Mike fancied a swap… The first in a new series of TVCs for Auto Trader, Britain’s Biggest Matchmaker.
Foot Locker Presents: Shoes don’t change the world…being yourself does
Foot Locker Europe launches its latest campaign, featuring leading changemakers who are championing individuality and a more progressive future for their communities and beyond. The campaign is a second instalment in the brand’s new platform,
Shoes Don’t Change the World. You Do, which celebrates today’s youth who are striving to make the world a better place. The platform acknowledges a need for change whilst demonstrating loyalty to its audience, with the latest campaign a celebration of influential talent who are using their voices to effect change. The new campaign is a continuation of Foot Locker’s commitment to working alongside and supporting the youth community who are leading the charge to reshape the future for the better.
To help bring the story to life, Foot Locker has partnered with UK-based talent Abisha and Jordan Charles, in addition to seven-year-old Elijah Enwerem, to create films that aim to help Gen Z find confidence in themselves to overcome challenges. Each film celebrates their unique stories, with the common storyline being the need to be seen and be yourself. The campaign strapline, ‘Shoes Don’t Change the World, Being Yourself Does’, encourages the younger generation to embrace and accept themselves, whilst building the self-confidence to overcome any back to school anxiety
London-based and Devon raised queer musician and singer-songwriter, Abisha, is passionate in her mission of inspiring her audience to embrace their differences fiercely and boldly. In school she felt like she was “sticking out like a sore thumb”, and as a black and queer woman, there were few role models she could look up to or relate to. Her love for song writing and turning her thoughts and feelings into lyrics is her therapy and has always been her way of expressing her true self. Today, Abisha writes songs about the things she needed to hear growing up, and the campaign highlights her story about accepting who she truly is, and how she’s on a mission to help others do the same through her music.
Model and presenter, Jordan, is using his voice to celebrate albinism and raise awareness of the importance of better representation. Jordan was 5 years old when a boy in school called him a ghost. The boy had never seen anyone with albinism, and neither had Jordan. Jordan has had to explain albinism his whole life, and this campaign highlights his inspirational story of breaking into the modelling industry to be the representation he never had. Jordan’s mentee, seven-year-old Elijah, is also featured within the campaign imagery and films.
To reinforce the representation that they are fighting for, Foot Locker is partnering with TONL to contribute special stock photography to their existing collection to continue their mutual efforts. TONL is an organisation with the goal of transforming stock photography by displaying images of diverse people and telling their stories from around the world. Their celebration of uniqueness and drive to change the status quo of stock imagery is aimed at inspiring others to do the same and aligns with Foot Locker’s pursuit of representation and building a better, more progressive world.
Carmen Seman, VP, Marketing for Foot Locker in Europe concludes: “This campaign is an extension of our Shoes Don’t Change the World. You Do, platform, which is our commitment to enabling long-term change for today’s youth. The talent we have chosen to front the Back to School campaign is real changemakers, and it is amazing to see the actions that they are taking in voicing challenges within their respective communities. As a brand, we’re committed to being an ally for the youth, helping them to drive the necessary changes to make the world a better place, and allowing them to use our platform to fight for the things that matter most.”
Carren O’Keefe, Executive Creative Director AnalogFolk “When we don’t see others like ourselves, we wonder what’s wrong with us. When in reality, our difference is our power. That’s why we felt it was so important to not only tell Abisha and Jordan’s stories, but also partner with Foot Locker and TONL to help amplify their representation as far and wide as possible. “
The campaign films launch on Thursday 20th August, across Foot Locker’s social and digital platforms, and in select stores. In order to ensure that younger generations are fit for the future and ready to face the new school year ahead, on August 20th Foot Locker is launching a new collection online and in-store featuring exclusive executions of favourites including the Nike Air Force 1, Adidas Superstar, and TN 1.
Love, Death & Dancing – A Film by Jack Garratt and Tom Clarkson
Jack Garratt Releases New Album “Love, Death & Dancing”: Streaming
British singer-songwriter Jack Garratt released his sophomore album “Love, Death & Dancing” via Island Records on June 12, 2020. It is his first LP in four years.
The album contains 12-track including preceding six singles “Better”, “Get In My Way”, “Mend A Heart”, “Time”, “Mara” and “Return Them To The One”.
Produced by Jacknife Lee and James Flannigan. Jack Garratt said of the album, “The album was written from the point of view of someone who has a functioning sadness, who has had his day-to-day depressions and anxieties that have influenced the decisions he’s made. The album is about that functionality, that day-to-day battle, conversation, tug of war. We’re making a film at the moment, to go with the whole album. The premise of it is that it’s me in the back rooms of my mental health, on my own, interpreting the album. The one thing it needs to do is for the very last shot to be exactly the same as the opening shot. Because this battle in my head is cyclical, infinite; it’s a line of consistency, a time loop that’s just going round and round and round.”
Also, the album is accompanied by the film of the same title. He filmed it with Tom Clarkson in January 2020 .
“I spent about a month choreographing and rehearsing each of the eight pieces with Liv Lockwood, and I’m so proud of the work we’ve done and the art that we’ve made. There is no resolution to any of these songs. No questions are answered, no notion or ideas are explained, because they don’t have to be. The visual album was initially planned to be a one-shot film, but turned out to be a complete piece, forming a perfect loop all together.”
Yamaha – Way Up ft. JNR Williams
Yamaha has launched ‘Way Up’, a new documentary video series focusing on introducing and supporting emerging artists.
Following the first edition with Zoe Mead of Wyldest (read our feature with the band here), their latest revolves around rising East London soul talent JNR Williams.
In the mini-doc, Williams takes the viewer around his corner of London and performs his own music in stunning locations on a Yamaha grand.
“I remember when I first started writing A Prayer, it was on a little Yamaha keyboard that I bought from Argos when I was in college,” JNR Williams says. “Going back to the stripped back version takes me to that time, I love the rawness and the simplicity of the song in that form. Thank you to Yamaha’s way up to series for bringing me back and reminding me of the writing stages of the track.”
The ‘Way Up’ series also includes a panel where artists discuss their experiences in the music industry and their own personal journeys with their music. Taking place on March 17th, the panel will be held at the Yamaha Ginza Hall in Tokyo, where JNR Williams and Wyldest will meet up with other artists from around the globe to talk through their experiences.
Yamaha – Way Up ft. Wyldest
Yamaha Way Up’ is a brand new video series introducing emerging artists to the world with their sound and their music.
This #InternationalWomensDay, we spoke to frontwoman Zoe Mead, one of the creators of the band Wyldest. Zoe talked to us about her creative process and how she draws inspiration from various genres, as well as an exclusive acoustic performance of the band’s track; ‘Alive’.
