Spirit of adventure
David George, Director of MINI UK, said: “The sponsorship and the work perfectly captures the Countryman’s spirit of adventure from behind the wheel of the biggest, boldest most adventurous MINI ever – The MINI Countryman.”
Ben Levy, Strategic Planning Lead at Wavemaker added: “A television sponsorship was the perfect next step for MINI’s vision of adventure.
“We’re very pleased to have landed the Channel 4 deal, which will align MINI’s new model with a daring audience, and surely drive further growth for the much-loved brand.”
Simon Poett, Executive Creative Director at The Brooklyn Brothers, says: “It’s always a privilege to work with such an optimistic and iconic brand and product range at this time.
“Our ‘Adventchaaa’ idents celebrate our thirst for fun & possibility in the everyday. Even at a time when it’s been thwarted, our thirst for Adventchhhha remains. Michael Lennox brought inspiring simplicity and a comedic deftness of touch to the work.”