Author: Lucia

Music Video

James Arthur – Emily (Official Video)


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The story begins with James holding an ultrasound scan backstage, showing the moment he discovers he’s going to become a dad right before going on stage. Real-life concert footage features throughout as we get a glimpse into the high life of a rockstar ( think private jets, hot tubs and hotel rooms.)

It’s not all glamorous though, James also calls attention to lonely moments on the road when he goes home to an empty tour bus or drinks alone in a bar. Despite that, the music video is most certainly a love story – to both his expecting partner and his future daughter Emily. It’s packed full of steamy PDA throughout, with dark-haired model Laura Mae Bowes acting opposite him.

Music Video

Greentea Peng – Nah It Ain’t The Same (Official Video)


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Greentea Peng is back with her first single of 2021 “Nah It Ain’t The Same”, which also arrives as the first taster of her highly-anticipated debut album MAN MADE. “Nah It Ain’t The Same” follows December 2020’s “Spells“, and features production from Earbuds (“Revolution”, “Hu Man”).

Greentea Peng revealed via Instagram that the new single is the first track to be lifted from her debut album MAN MADE. The new single is accompanied by a video directed by Machine Operated.

Greentea Peng writes of her album on Instagram, “Thank you to everyone who helped bring this together. It’s been a real process forming this album, a real trip. I’m so excited to begin this rollout, I have sooooo much music/ energy to engulf you with its wild. But I’ll start with this. Hope you enjoy it.

Deliberations of a (hu) man subject to the pendulum swing, a reflection of my utter confusion and innermost conflicts/contradictions amidst these shifting paradigms. Always LOVE, always mushrooms. PEACE.”

Music Video

Bakar – 1st Time


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Bakar returns with his first new music in over a year. The London artist has releases a new single./video for “1st Time.” Bakar continues to work on a new album, the follow up to Badkid, his 2018 debut album, will be released in 2021. The “1st Time” is accompanied by a video by director Hector Dockrill, famed for his work with Jorja Smith, Ray BLK, and Skepta among others. Produced by Bakar and longtime collaborator Zach Nahome, “1st Time” is set to build on the global success of 2019’s Will You Be My Yellow? EP and its standout sleeper hit “Hell N Back.”

Much of Bakar’s music pays tribute to classic songwriting, full of warmth and wordplay. However, Bakar’s is an undeniably contemporary take, in part informed by his first-generation British experience (“I make black music. We’re hip hop kids – everything comes from that place”) and a network of likeminded global collaborators and peers: whether collaborating with Kenny BeatsDominic Fike and BENEE or absorbing knowledge from the likes of Skepta, A$AP Mob or Virgil Abloh. In contrast, he hasn’t had a phone for two years so he can always be focused on songwriting rather than social media, instead of spending his time writing songs on the move, whether on the tube or walking the streets. “1st Time” is a perfect example of his unique approach: bursting with originality and uninhibited by nostalgia.

Commercial, Short Film

Mini ‘Adventure on 4’


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Spirit of adventure

David George, Director of MINI UK, said: “The sponsorship and the work perfectly captures the Countryman’s spirit of adventure from behind the wheel of the biggest, boldest most adventurous MINI ever – The MINI Countryman.”

Ben Levy, Strategic Planning Lead at Wavemaker added: “A television sponsorship was the perfect next step for MINI’s vision of adventure. 

“We’re very pleased to have landed the Channel 4 deal, which will align MINI’s new model with a daring audience, and surely drive further growth for the much-loved brand.”

Simon Poett, Executive Creative Director at The Brooklyn Brothers, says: “It’s always a privilege to work with such an optimistic and iconic brand and product range at this time. 

“Our ‘Adventchaaa’ idents celebrate our thirst for fun & possibility in the everyday. Even at a time when it’s been thwarted, our thirst for Adventchhhha remains. Michael Lennox brought inspiring simplicity and a comedic deftness of touch to the work.”

Commercial

Adidas by Stella McCartney SS21


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Adidas by Stella McCartney presents: SS21 FUTUREPLAYGROUND – performance wear designed for your body, mind and planet. To celebrate this new collection, three directors share their vision of what it means to connect with your direct surroundings and protect what matters most.

London-based director Netti Hurley’s film values intimacy and honesty, capturing something real, bold, and emotive with a clear message: “I wanted to make sure we cast people whose identity, work, and presence set the tone for a better future”.

Commercial

Nike Air Force


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Since its creation in 1982, the Air Force 1 has endured through time, retaining its popularity in a way that’s rarely seen, and the brand explains that wearers cite the shoes’ “toughness and resilience” as part of the reason why. Now, the brand is taking the things Air Force 1 fans love about the shoe and highlighting and honoring the people who embody those attributes in their communities. 
Nike’s Air Force 1 campaign is celebrating community activists by making them part of the shoe’s latest campaign. 
Music Video

Kelsey Lu – Morning Dew (Director’s Cut)


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A few months ago, LA musician Kelsey Lu put “Morning Dew” out into the world — the first single since the release of their debut album BLOOD over a year prior. Featuring Isaiah Barr from Onyx Collective on the saxophone, and originally written while Lu was living in an old leather factory in New Jersey, the beautiful song is apparently one of their all-time-favourites.

Last week, Lu shared a 360 degree projecttied to the song, featuring three American Sign Language speakers — Leila HanaumiNatasha Ofiliand Joey Antonio— translating its lyrics. Today, we’re shifting focus to Lu’s physical interpretation of “Morning Dew” in a solo performance shot in London by Harry WheelerNo Tricks and Chris Alborano. The result, which we’re premiering below, is an intimate portrayal of Lu cloaked in soft, warm lighting that ebbs and flows with their expressive movements. Dressed in a ruched look and a pair of thigh-high boots, Lu spins to the music, hypnotic and free.

“There are many versions of oneself, multi-dimensional universes inside of your body and yet, only one You,” Lu says of the video. “If you wander inside that place, what can you find? Star Ancestors. Flowing through you, not new information, but memories. Following cosmic guidance.”