Elite Model Look UK 2013has partnered with title sponsor Colgate Max White ONE, Official Location Partner Intu Properties and Carlson Rezidor Hotel Group to tour key cities in the UK. Elite Model Look UK with Colgate Max White ONE scouts will be travelling the length and breadth of the country searching for tomorrows top supermodels, at six regional castings (Dublin, Manchester, Nottingham, Thurrock, Gateshead and Glasgow) from April 2013. Girls, aged between 14-24 and boys, aged between 16-28, are invited to attend a casting in their city and meet with the Elite Model Look UK and Colgate Max White ONE teams and have their photo taken with a professional photographer. Applicants and their friends and family will also have the opportunity to collect a sample of Colgate Max White ONE Toothpaste from the stand.
24 UK finalists; 12 girls and 12 boys, will be selected for a week-long Model Bootcamp in July 2013. Activities to include: catwalk training, photoshoots, hair and make-up tutorials, health and fitness advice, confidence coaching and media training. Elite Model Look with Colgate Max White ONE finalists will stay at Park Inn Heathrow by Radisson, part of the Carlson Rezidor Hotel Group. The competition will pinnacle in a July grand final catwalk show, attended by top UK fashion industry experts and celebrity guests. Judges will pick one female and one male winner on the night, who will both be offered 3-year Elite Model Management contracts. The female will also get the chance to take part in the event of a lifetime, the Elite Model Look World Final. Last years’ final was held in Shanghai with a performance from Jessie J and consisted of a two week model boot-camp. The Elite Model Look World Final is a global event that will result in an international modelling contract.
Additionally, one lucky finalist will also win the chance to be the new face of Colgate Max White ONE for its next advertising campaign.