Rina Sawayama – “Cherry,” an exclusive live performance for Vevo DSCVR, the channel for the best in new music. It’s been fun watching Rina Sawayama craft her career path these last few years. The singer, who was born in Japan, moved to the UK as a kid, and spent her university days studying politics at Cambridge, was part of a university hip-hop outfit that also featured Wolf Alice’s Theo Ellis.
But soon enough, the music-making bug bit her hard enough to venture on her own, and those who heard early efforts, like “Sleeping in Waking,” realized there was something valuable about her approach. 2015’s “Where Are U” proved that the fun she had growing up with pop heroes like Britney and P!nk in her head could be spun her own way. The poise of a techno poem like “Cyber Stockholm Syndrome” was equally seductive, and the fact that the young artist also spent time modeling for some key brands helped expand her horizons.
Last year’s ‘RINA’ EP made it plain, and this summer’s fashiontastic video for “Ordinary Superstar” underscored it: she has a great pop sensibility. Sawayama performed a couple of tracks for us at Britain’s The Great Escape earlier this year, and we knew we wanted more. Her DSCVR performances of “Take Me As I Am” and “Cherry,” complete with a pair of dancers, are total fun.