No7 Lift & Luminate TRIPLE ACTION Serum Ad with Alessandra Ferri

At 19, she became the youngest ever Principal dancer at the Royal Ballet. At 52, she returned to dance with them again.

Breaking down barriers as she dazzles audiences, Alessandra Ferri is joining forces with No7 to support the launch of our NEW No7 Lift & Luminate TRIPLE ACTION Serum, showing the world that she is ready for more.

The new No7 Lift & Luminate Triple Action Serum hit shelves earlier this week and on Saturday night it will be shown to millions watching TV.

The cosmetics brand says the new skin cream is the “most powerful and effective anti-ageing serum” yet and is said to reduce the appearance of wrinkles, make skin feel firmer and make skin tone more even.

A 60-second and a 30-second ad will then be seen throughout April.

The advert is directed by the BAFTA-nominated director behind War and Peace, Tom Harper, and choreographed by award-winning Wayne McGregor, and shows professional dancer Alessandra Ferri performing with a hologram of her younger self, when she first performed as a Principal for the Royal Ballet in a production of Romeo & Juliette.

The use of hologram in this way – as a key protagonist in the TV spot – is a world- first, and it works to really deliver the message that Alessandra is ready for so much more. Her younger self is part of her journey – someone who has helped her become the strong, confident woman she is today.

Dancer Alessandra Ferri said: “I used to compare myself to my younger self, but now I don’t. I don’t compete. I live in the present.

“I’m proud of what I’ve done and who I was when I was younger, but I’m also proud of what I’m doing now and who I am now.

“I want my skin to have the same energy that I do, and No7 understands and celebrates that – they understand that I want to look and feel the best I can for who I am now. I find it so exciting that No7 is delivering this message and I’m honoured to be part of it.”