2016 SPRING SUMMER GENTLE MONSTER CAMPAIGN ‘THE BUTCHER’ KOREAN FULL VERSION

‘THE BUTCHER-2016.’
GENTLE MONSTER presents 2016 collection theme,
The campaign video portrays a narrative of dream and escape with colors and moods of the new collection.
The boy at the butcher’s shop, who didn’t wish to wake up from his dream,
now wishes for an eternal exile from suppressed memories from the past.