Author: Lucia

Commercial

Foot Locker Presents: Shoes don’t change the world…being yourself does


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Foot Locker Europe launches its latest campaign, featuring leading changemakers who are championing individuality and a more progressive future for their communities and beyond. The campaign is a second instalment in the brand’s new platform, 

Shoes Don’t Change the World. You Do, which celebrates today’s youth who are striving to make the world a better place. The platform acknowledges a need for change whilst demonstrating loyalty to its audience, with the latest campaign a celebration of influential talent who are using their voices to effect change.  The new campaign is a continuation of Foot Locker’s commitment to working alongside and supporting the youth community who are leading the charge to reshape the future for the better.

To help bring the story to life, Foot Locker has partnered with UK-based talent Abisha and Jordan Charles, in addition to seven-year-old Elijah Enwerem, to create films that aim to help Gen Z find confidence in themselves to overcome challenges. Each film celebrates their unique stories, with the common storyline being the need to be seen and be yourself. The campaign strapline, ‘Shoes Don’t Change the World, Being Yourself Does’, encourages the younger generation to embrace and accept themselves, whilst building the self-confidence to overcome any back to school anxiety

London-based and Devon raised queer musician and singer-songwriter, Abisha, is passionate in her mission of inspiring her audience to embrace their differences fiercely and boldly. In school she felt like she was “sticking out like a sore thumb”, and as a black and queer woman, there were few role models she could look up to or relate to. Her love for song writing and turning her thoughts and feelings into lyrics is her therapy and has always been her way of expressing her true self. Today, Abisha writes songs about the things she needed to hear growing up, and the campaign highlights her story about accepting who she truly is, and how she’s on a mission to help others do the same through her music.

Model and presenter, Jordan, is using his voice to celebrate albinism and raise awareness of the importance of better representation. Jordan was 5 years old when a boy in school called him a ghost. The boy had never seen anyone with albinism, and neither had Jordan. Jordan has had to explain albinism his whole life, and this campaign highlights his inspirational story of breaking into the modelling industry to be the representation he never had. Jordan’s mentee, seven-year-old Elijah, is also featured within the campaign imagery and films.

To reinforce the representation that they are fighting for, Foot Locker is partnering with TONL to contribute special stock photography to their existing collection to continue their mutual efforts. TONL is an organisation with the goal of transforming stock photography by displaying images of diverse people and telling their stories from around the world. Their celebration of uniqueness and drive to change the status quo of stock imagery is aimed at inspiring others to do the same and aligns with Foot Locker’s pursuit of representation and building a better, more progressive world.

Carmen Seman, VP, Marketing for Foot Locker in Europe concludes: “This campaign is an extension of our Shoes Don’t Change the World. You Do, platform, which is our commitment to enabling long-term change for today’s youth. The talent we have chosen to front the Back to School campaign is real changemakers, and it is amazing to see the actions that they are taking in voicing challenges within their respective communities. As a brand, we’re committed to being an ally for the youth, helping them to drive the necessary changes to make the world a better place, and allowing them to use our platform to fight for the things that matter most.”

Carren O’Keefe, Executive Creative Director AnalogFolk “When we don’t see others like ourselves, we wonder what’s wrong with us. When in reality, our difference is our power. That’s why we felt it was so important to not only tell Abisha and Jordan’s stories, but also partner with Foot Locker and TONL to help amplify their representation as far and wide as possible. “

The campaign films launch on Thursday 20th August, across Foot Locker’s social and digital platforms, and in select stores. In order to ensure that younger generations are fit for the future and ready to face the new school year ahead, on August 20th Foot Locker is launching a new collection online and in-store featuring exclusive executions of favourites including the Nike Air Force 1, Adidas Superstar, and TN 1.

Music Video

Jack Garratt – Old Enough


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British singer-songwriter, musician and, yes, dancer Jack Garratt released his second studio album last week.

Called Love, Death and Dancing, from the first listen for me it was obvious that, unlike Garratt’s (beautifully done) debut album that seemed to have been recorded to please his record company and his fans, this one was created by and for Garratt himself.

Each song sounds massively personal and, while the songs as a whole don’t flow particularly well into each other, especially as they are arranged in a different order depending on the medium you listen to them on, I like that.

After all, nobody’s life ever flows well at every turn, so I have never understood why we expect songs about different emotions to do that either?

‘Old Enough‘ is one of the best songs. Not only because the song is about being at an age where the success of love is more likely, and God knows many of us will be happy when we get there, but also because ‘Old Enough‘ comes with a music video that has utterly gorgeous choreography.

Choreography that seems to have been specifically created for our crazy age of ‘social distancing’, considering the video is Jack Garratt dancing with himself, a coat and a coat rack and creating something hugely emotional while he does.

Listen to and watch Jack Garrett’s ‘Old Enough‘ music video and don’t miss listening to his new album Love, Death and Dancing all the way through below too.

It is an even stronger release than his first and proves Jack Garratt only gets better with age.

Music Video

Jack Garratt – Doctor Please


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Jack Garratt has been reckoning with himself for his entire life

“I believe that my goal, and my journey in life, is to accept and love the things I hate about myself – to love that part of me that hates me,” the 28-year-old shares, chatting with me from the floor of his studio. “If I can’t do that, [then] that voice in me is so strong, and it’s so consistent, it will overpower me. The only way I can control it is to accept it for what it is and ask it what it needs from me to be able to get through the day.”

It’s a loaded statement – this idea of accepting oneself for who he is, flaws and all – and it’s one Garratt proceeds to unpack layer by layer, both in our conversation and throughout his newly-released second studio album. Released June 12, 2020 via Island Records / Interscope Records, Love, Death & Dancing is a remarkably compact work of art for what it is. The artist’s follow-up to 2016’s debut album Phase – for which he won both the BBC Sound of 2016 poll, as well as the BRIT Awards’ Critics’ Choice Award – is relentless and indefatigably intense in its expression of self-reflection and self-discovery. Jack Garratt plummeted into his darkest depths, and while he didn’t plan for it to go that way, Love, Death & Dancing is sort of his redemption story, telling the tale of how he fell and climbed his way back up.

While “Time” is a deserving lead single, it is not the sole focal point on the record: Whether you’re bathing in the sweet, cool light of “Mara,” the turbulent tranquility of “Doctor Please” (“If home is where the heart is, mine’s falling down… but a sign outside in your handwriting says that it’s alright not to be okay“), or the raw and transparent aching of “Circles,” the record soars with a life and light of its own.

Garratt’s debut album (and its associated accolades) cast a tremendous shadow over his mental health and emotional state, but he has come out from under the specter of Phasevictorious – an assertive, self-assured, more confident version of himself than ever before.

Music Video

Jack Garratt – Circles


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Jack Garratt releases ‘Circles’, the third single from his second album ‘Love, Death & Dancing’. The track was premiered by Annie Mac on BBC Radio 1 and follows his headline virtual performance for the station’s annual festival Radio 1 Big Weekend.

Jack is also excited to share details of a special longform album visual, ‘Love, Death & Dancing: a film by Jack Garratt and Tom Clarkson’

Shot as a visual accompaniment to the album of the same name, it was co-directed by Jack and Tom Clarkson in January 2020 and is made up of eight standalone music videos.

Jack is the sole performer throughout the film (in homage to his live performances), and as the videos for ‘Time’ and ‘Better’ have already attested to, it finds Jack dancing throughout. Partnering  with choreographer Olivia Lockwood to create a one-man routine for the ambitious film, Jack describes his second album as, “dance music for people who don’t want to go out,” so a one-man dance film resonated with his statement. As has been widely documented, the making of this record for Jack was fraught with, issues of confidence and disengagement with his own talent.

Jack: “I spent about a month choreographing and rehearsing each of the 8 pieces with Liv Lockwood, and I’m so proud of the work we’ve done and the art that we’ve made.

There is no resolution to any of these songs. No questions are answered, no notion or ideas are explained, because they don’t have to be. The visual album was initially planned to be a one-shot film, but turned out to be a complete piece, forming a perfect loop all together.”

Music Video, Online Content

Love, Death & Dancing – A Film by Jack Garratt and Tom Clarkson


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Jack Garratt Releases New Album “Love, Death & Dancing”: Streaming

British singer-songwriter Jack Garratt released his sophomore album “Love, Death & Dancing” via Island Records on June 12, 2020. It is his first LP in four years. 
The album contains 12-track including preceding six singles “Better”, “Get In My Way”, “Mend A Heart”, “Time”, “Mara” and “Return Them To The One”. 
Produced by Jacknife Lee and James Flannigan. Jack Garratt said of the album, “The album was written from the point of view of someone who has a functioning sadness, who has had his day-to-day depressions and anxieties that have influenced the decisions he’s made. The album is about that functionality, that day-to-day battle, conversation, tug of war. We’re making a film at the moment, to go with the whole album. The premise of it is that it’s me in the back rooms of my mental health, on my own, interpreting the album. The one thing it needs to do is for the very last shot to be exactly the same as the opening shot. Because this battle in my head is cyclical, infinite; it’s a line of consistency, a time loop that’s just going round and round and round.”

Also, the album is accompanied by the film of the same title. He filmed it with Tom Clarkson in January 2020 . 
“I spent about a month choreographing and rehearsing each of the eight pieces with Liv Lockwood, and I’m so proud of the work we’ve done and the art that we’ve made. There is no resolution to any of these songs. No questions are answered, no notion or ideas are explained, because they don’t have to be. The visual album was initially planned to be a one-shot film, but turned out to be a complete piece, forming a perfect loop all together.”

Music Video

Jack Garratt – Better


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Jack Garratt has launched three new songs, ‘Better’, ‘Get In My Way’ and ‘Mend A Heart’.

They’re cuts from his upcoming second album ‘Love, Death & Dancing’, now due for release on 12th June instead of its original 29th May, due to the outbreak of COVID-19. 

“[‘Love, Death & Dancing’ is] dance music for people who don’t want to go out,” says Jack of the evidently timely record. 

“‘Better’ is a dance song about the end of times,” he adds. “It’s a song about the claustrophobia some of us feel when confronted by daily reminders of how a change outside of our control is coming, and how we force ourselves into repetitive sequences of familiarity and nostalgia to feel safe again. It’s a distracting fable about self-awareness and futile escapism.”

The singer recently explained his lengthy absence from music to the BBC in a new interview, revealing how he was hit with crippling self-doubt and had to take time out to focus on his health.

“It screwed me completely,” the 28-year-old said of his quickfire success with his debut album. “All I ever wanted to do was make music that I wanted to listen to. And, at a time when I was figuring that out, I got put into a corner where I had to defend myself for winning awards that I didn’t ask for.”

Short Film

Vert


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After two decades of marriage, you might assume Emelia and Jeff know each other as well as they know themselves. Hiding the smallest of idiosyncrasies for that long requires an impressive amount of effort, but locking away the core of one’s identity would be a herculean task. On the night of their 20th anniversary, however, Emelia discovers a deeply hidden secret about her husband’s identity through a pair of VR glasses, buried inside of him since before the two met. Blending sci-fi with human sensibilities, “VERT,” is a beautiful film about the power of bravery, acceptance, and unconditional love to release a lifetime of internalized shame. 

Featuring flawless performances from Nick Frost of the Three Flavours Cornetto trilogy and BAFTA Nominee Nikki Amuka-Bird, we are honoured to present “VERT” as the winner of the Vimeo Staff Pick Award at the 2020 SXSW Film Festival. 

On inspiration: 

“I was thinking how identities can change over time and toying with the idea of a script around this. At the same time I met with Nick Frost, and that evening the story just poured out of me. I was fascinated by what lies behind a very masculine exterior.”

On casting:

“I wrote the script with Nick Frost in mind and so I was delighted when he accepted, replying to my email with just ‘I’m in’! I was blown away when I heard Nikki Amuka Bird loved the script and she really helped me develop her character, Emelia. Casting Director Clare Harlow came onboard to find ‘Jem’. She suggested rising star Olivia Vinall, and I knew immediately she was right. Olivia embraced the improvised scene with such creativity and trust. My actors made it such a dreamy shoot for me.”

On separating reality from a virtual world: 

“I always imagined the VR world being lit differently. Aaron Reid and Gaffer Lee Parfait gave me the luxury of choice and what we found just felt right. I learned that those colours are called ‘bisexual lighting’ after the shoot. The sound design separates the two worlds really well also.”

On audience reception: 

“I was happy that it got some laughs at the Aesthetica Short Film Festival. It’s impossible to not find Nick’s delivery of dialogue and Jeff and Emelia’s relationship dynamic amusing. I recently got a very touching email from a person telling me “VERT” changed their life and gave them the courage to begin their journey transitioning. That’s more than I could have hoped for, really.”

On challenges faced: 

“We shot it in one day and my script was originally 14 pages long. There was a lot of harsh editing right up until the shoot day! Aaron and I pulled our hair out over how to use light to transition from day to night on such a small budget. In the end, layers and layers of neutral density filters worked a treat!”

On advice to aspiring filmmakers:

“Try and keep things simple and focus on the script.”

On what’s next for her: 

“I have another short in pre-production and my first feature in development.”

Commercial, Music Video

Yamaha – Way Up ft. JNR Williams


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Yamaha has launched ‘Way Up’, a new documentary video series focusing on introducing and supporting emerging artists.

Following the first edition with Zoe Mead of Wyldest (read our feature with the band here), their latest revolves around rising East London soul talent JNR Williams.

In the mini-doc, Williams takes the viewer around his corner of London and performs his own music in stunning locations on a Yamaha grand.

“I remember when I first started writing A Prayer, it was on a little Yamaha keyboard that I bought from Argos when I was in college,” JNR Williams says. “Going back to the stripped back version takes me to that time, I love the rawness and the simplicity of the song in that form. Thank you to Yamaha’s way up to series for bringing me back and reminding me of the writing stages of the track.”

The ‘Way Up’ series also includes a panel where artists discuss their experiences in the music industry and their own personal journeys with their music. Taking place on March 17th, the panel will be held at the Yamaha Ginza Hall in Tokyo, where JNR Williams and Wyldest will meet up with other artists from around the globe to talk through their experiences.

Commercial, Music Video

Yamaha – Way Up ft. Wyldest


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Yamaha Way Up’ is a brand new video series introducing emerging artists to the world with their sound and their music. 

This #InternationalWomensDay, we spoke to frontwoman Zoe Mead, one of the creators of the band Wyldest. Zoe talked to us about her creative process and how she draws inspiration from various genres, as well as an exclusive acoustic performance of the band’s track; ‘Alive’.

Music Video

The Penelopes and Asia Argento – Dream Baby Dream


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The Penelopes and Asia Argento have collaborated on a new cover of Suicide’s classic hit, “Dream Baby Dream,” on Pour Le Monde Records. Mastered by Miles Showell (Disclosure, Lana Del Rey, Portishead) at London’s iconic Abbey Road Studios, the single is now available at all digital retailers and as a limited edition 12″ white vinyl. 

For their cover, the Parisian electronic band chose a tempo twice as slow as the original, complemented by the perfect pairing of lead singer Axel Basquiat’s low voice with Argento’s sweet, almost childlike vocals – giving the track a smooth, melancholic feel.

Argento adds to the cast of actresses the duo has been collaborating with for its upcoming album, including iconic French film star Isabelle Adjani on “Meet Me By The Gates.” Inspired by Sylvia Plath’s famous poem “Mad Girl’s Love Song,” Adjani’s highly-anticipated feature marks her first record in over twenty years and has already sparked a media frenzy in France. 

Speaking about their new single, producer Vincent Tremel states: ‘Dream Baby Dream’ is ambiguous. It’s difficult to say if it’s a sad song or a song of hope. I guess every listener will have a different feeling listening to the lyrics. For us, it is an apology to slowness, for taking time, for retrospection.” Over the years, the track has been rearranged by artists including Bruce Springsteen, Savages, and Arcade Fire. 

Asia Argento recently spoke out about what the song means to her, telling AFP France, “This song came after the suicide of my partner. It set me free, raised me, helped me in a bad time. I have turned a corner, even if the pain is still there.”

On the duo’s forthcoming album, Basquiat has taken on the role of dark, stormy crooner: “I’ve listened to producers who’ve told me that I naturally sound more like a folk singer. I thought such a deep voice, influenced by Ian Curtis, Leonard Cohen or Nick Cave, did not belong in pop music. It has taken me years to understand my voice but now I am working with it, trying to bring out the natural crooner tones rather than hide them.”

Since their move to London from their native Parisian suburb, The Penelopes have been making waves with their formidable body of remix work for acts including Lana Del ReyPet Shop Boys, and Alt-J, as well as regular appearances at Cannes Film Festival. They were also the only French band invited to play the Meltdown Festival, curated by Robert Smith from The Cure, in 2018. Their new album will be out later this year.

Music Video

Jack Garratt – Time


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“It feels weird to be back,” says Jack Garratt, on the eve of releasing his first new music since 2016.

“I’m really looking forward to it but also, at the same time, I’m terrified, and I want to quit.”

He’s not exaggerating. The last time Garratt released music, it triggered a crippling episode of self-doubt from which he’s only recently recovered.

Four years ago, the 28-year-old was tipped as one of the UK’s brightest new stars, winning both the Brits Critics’ Choice prize and the BBC Sound of 2016

His virtuosic debut album, Phase, saw him hailed as a mad musical scientist, chopping up genres and stitching them together in weird new forms. Soaring above it all was the singer’s gorgeous, aching tenor. 

But the attention didn’t sit well on his shoulders. Garratt, who’d always suffered from anxiety, found himself spiralling into self-hatred and self-sabotage.

Over the course of a year, he recorded an entire album then scrapped it. 

“It was trash. It was awful. It was all bad,” he says. “I wasn’t willing to accept myself in that moment, so I wasn’t willing to have a good idea.”

The problems began with those awards from the BBC and the Brits. At the time, he was one of only four people to win both accolades in the same year. The others were Adele, Ellie Goulding and Sam Smith. 

“The world knows of three of them and it doesn’t know who I am,” says the 28-year-old. “That’s true. It’s not unfair. It’s not rude. It’s not mean. It’s just true.”

Unlike his predecessors, Garratt wasn’t making mainstream pop records. He had a place on the Radio 1 playlist, for sure, and was eagerly pushing sonic and compositional boundaries – but he didn’t have a Rolling In The Deep or a Love Me Like You Do store up his sleeve.

But being put in the same bracket as Adele meant being subjected to a level of expectation and scrutiny he’d never expected. 

“It screwed me completely,” he says.

All I ever wanted to do was make music that I wanted to listen to. And, at a time when I was figuring that out, I got put into a corner where I had to defend myself for winning awards that I didn’t ask for.

“I’m still figuring it out, I’m still dealing with it. I think I will forever.”

The first symptom of his discomfort was a physical one: He lost the ability to dance.

“When I was a kid, from the age of 12 to 16, I used to dance and I really enjoyed it,” he says. As an adult, he’d still go out dancing with friends, flinging himself around the Notting Hill Arts club-like no-one was watching.

“But when I put out the first album, I stopped dancing in public. I just stopped moving. I stopped feeling comfortable in my body. 

“My wife loves dancing and that was part of the reason we fell in love – because we were able to just be like that with each other. 

“And the saddest thing for me was knowing that, one day, I just stopped doing it. I didn’t know why and neither did she. But that was the first red flag that I missed.”

Commercial

Metropolis With Dina Asher-Smith


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Dina Asher-Smith is adamant she is not famous. “I’m not,” she insists, laughing as always. “I can get on the Tube [in London] fine. Of course I get on the Tube. How else am I going to get around? I get recognised now and again, but not really if I have my headphones in. That’s my barometer. I can get on public transport with no problem.”

Few British track and field athletes ever break through to mainstream fame. There are Jessica Ennis-Hill, Mo Farah and Greg Rutherford, the trio propelled to celebrity status by the London 2012 wave. But over the last decade that is about it, until now. For as much as Asher-Smith denies it, she is creeping closer to joining that list.

In what was meant to be a quiet season in athletics circles with an absence of global events, Asher-Smith took a giant stride towards embedding herself in the top tier of the sprinting elite.

In winning three titles (100m, 200m and 4x100m) at the same European Championships she made history as the first British athlete to complete such a treble. She ended the season top of the world rankings for both individual sprint distances, was unsurprisingly crowned women’s European Athlete of the Year and is a nominee for the BT Sport Action Woman award.

It all meant that rather than her usual quiet, relaxing off-season – she jokes that the most strenuous activity she does is touch her toes in the shower – the six-week period in September and October was as hectic as what had come before it.

There were dozens of interviews from areas of the media that would never normally concern themselves with the exploits of a runner; she was given a spot on The Jonathan Ross Show sofa alongside the likes of actor David Mitchell and comedian Keith Lemon; she had a Southeastern train named after her; and there was a stint walking on the Paris Fashion Week runway in front of superstar guests including model Cara Delevingne and Brazil footballer Neymar.