Victorinox FW16

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Taking over the NY Swiss Institute with a multiscreen installation.
Victorinox commissioned us to showcase their FW-16 collection through an innovative installation as part of NYFW at the Swiss Institute in NYC.

We used a mixture of CGI and live action footage to create four distinct environments for four key looks of the collection to be played over a five times HD sized projection. The projection spanned over three walls of the art gallery while sound and video were controlled by a custom software. The software mixed 100s of renders and live action footage and a 32 channel soundtrack together in real time as a never-ending film.


Concept — Thomas Eberwein & Régis Tosetti + Simon Palmieri
3D & Film Direction — Thomas Eberwein
Art Direction — Regis Tosetti + Simon Palmieri
3D Animation & VFX — Thomas Traum (Thomas Eberwein, Safwaan Motara, Victor Ferier), Rich Nosworthy, Kevin Gautraud, Pierre Magnol, Misha Shyukin, Peter Tomaszewicz
Cloth Simulation — Fabian Rosenkranz
Modelling — Joe Myers
Editing — Ndayé Kouagou, Akhil Kanukuntla, Victor Ferier
Grading — Okay Studio
Programmer — Daniel Lewis
Sound Design & Music — Dom Harwood

DOP — Stefan Yap
Set Design — Thomas Bird
Focus Puller — Andrew Bradley
2nd AC — Julian Sharma
DIT — Chris Belcher
Gaffer — Lee Parfit
Sparks — Terry Robb & Martin Kloud
Rigger — Jason Lobb
Grip — Phil Murray
Runners — Sam Carter and Bui Mushekwa

Model — Jaycey Elthalion @ Select
Casting Director — Sarah Bunter
Grooming — Jody Taylor @ Premier
Styling — Alize Demange

Production — Julie Vergez for Thomas Traum Ltd


This is an experiential installation of our FW16 Modern Craft collection. The event will include video projection as well as a product installation within the Swiss Institute.

Installation Pictures



Music Video

Wretch 32 – Alright With Me ft. Anne-Marie, PRGRSHN

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Wretch 32 is back and has teamed up with Anne-Marie for his new single ‘Alright With Me’!

The tune is co-written by Wretch and Emeli Sande… so you know it’s going to sound amazing!

It compliments Wretch 32’s cool vibes with Anne-Marie’s energetic vocals and will sound perfect heading into the autumn months.

Music Video

Lethal Bizzle X Stormzy – Dude

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Matthew Walker, rap and hip-hop video specialist who has previously directed videos for the likes of George The Poet, Fekky and Dizzy Rascal, has delivered this dynamic performance video for London rapper Lethal Bizzle.

“Lethal Bizzle is all about the energy, so it was important to set the stage for him to do what he does best,” says Walker. “We kept it simple and crisp yet dynamic with the lighting to compliment his performance.”


Matthew WalkerMatthew Walker website
Afzal Robbani
Stefan Yap
Daniel Kolditz
Lloyd Cook
Camil Liberto
Lee Parfitt
James Canavan
Nadia Khan

Music Video

TeeJay – Work ft Lola Rae

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Upcoming Afrobeats sensation TEEJAY and rising Pop star Lola Rae are proud to present the sizzling new music video for the Afro R&B jam, directed by prolific UK-based visual director Tatenda Jamera, who has worked with the likes of Nicki Minaj, Dizzee Rascal and Alexander Burke among others.Shot on location in a vintage 19th Century house in London.


Jam Era Creations