Shawn Butcher

Commercial

Beats by Dre-Chelsea FC


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From the training ground to the stadium, Chelsea F.C. and Beats Studio3 Wireless are Made To Stay Locked In. Beats provide Chelsea and Chelsea Women players with headphones to help prepare for matches, producing a number of special edition pieces over the past two years, including a golden pair as we became Premier League champions in 2017.

Eden Hazard, who is a Beats ambassador, said: ‘I am a big fan of Beats. Music is important to me and the way I get ready for games, especially as we travel and are away a lot. All the Chelsea players enjoy the Beats products and it’s great that this is set to continue, for us and for the Chelsea fans.’

Chris Townsend OBE, Chelsea FC commercial director, added: ‘We are very pleased to announce our extended partnership with Beats. They are a fantastic brand who truly understand sport and the role music can play in preparing our players for the biggest matches throughout the season.

‘We have collaborated on some exciting and unique campaigns with Beats to date and look forward to new and innovative ways to celebrate their products and our on-going relationship over the coming three years.’

Commercial

Beats by dre Kevin Durant Made Defiant


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They’ve been doubted. They’ve been tested. They’ve been told what to do. But you don’t make it to the world’s biggest stage without doing it your own way.
#MadeDefiant

Beats by Dre has launched its newest Decades collection to celebrate its 10-year anniversary. The latest lineup includes its signature Studio3 noise-canceling headphones, in conjunction with the Powerbeats3 earphones, Solo3 headphones, BeatsX earphones and urBeats3 earphones. The colorways embrace bold black and red hues, harking back to the brand’s recognizable “b” logo.

To help celebrate this milestone, basketball star Kevin Durant (who were also part of Beats’ “Be Heard” campaign last year) promotes the power of overcoming obstacles in the campaign titled “Made Defiant.”