Selfridges – Eye See Campaing


What does the future of fashion look like? Join Selfridges experts, trend forecasters, fashion pioneers and, yes, our very own in-store psychics, to find out what our wardrobes – and the way we shop – will look like a season, a year or even a decade from now.

Non-conformist and more extreme fashion is becoming increasingly acceptable, along with gender fluidity and brands that are gender inclusive, rather than specific. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.

We’re going bananas for these specs. Keep your eyes peeled for the launch of our brand-new sunglasses and optical destination at SelfridgesLondon.