Online Content

Online Content

YouTube – Made For You

By No Comments
YouTube – Made For You

As it has done in years past, YouTube has launched an outdoor and digital advertising campaign to spotlight various members of its creator community — this time in the UK. Dubbed #MadeForYou, the campaign celebrates 18 diverse creators whose channels range from science to spoken word poetry.

The campaign also serves to signify that close to 200 channels in the UK have over 1 million subscribers, according to YouTube. The 18 creators featured in #MadeForYou — including TomSka, Kaushal Beauty, Caspar Lee, Colin Furze, Scola Dondo, Tanya Burr, Vikkstar123, Cupcake Jemma, Oli White, Humza Arshad, Suli Breaks, Louise Pentland, Patricia Bright, Joe Sugg, Dina Tokio, Emma Blackery, BubzBeauty, and Marcus Butler — boast a collective 48 million subscribers.

#MadeForYou was developed by YouTube and global ad agency We Are Social, and will celebrate each creator’s different passions with video spots in 275 movie theaters, digital escalator panels in tube stations, bus shelter takeovers, and bus wraps. (For the first time, YouTube says it will use its TrueView ad technology to ensure that ads played in movie theaters will match the preferences of audiences.) Digital ads will also run on Google properties as well as The Telegraph, Time Out, VICE, Sky, Channel 4, ITV, and Mashable.

 

stink-edit

Commercial, Online Content

Volvo unveils ultra-reflective spray paint

By No Comments
Volvo unveils ultra-reflective spray paint

volvo-logo-AT-3

1*5lZpYcVF_U_kXaNeHKBkIg

Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer.

The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable formula that lasts for 10 days and is completely invisible until light hits it, at which point it glows bright white.

And Volvo say they the paint is part of a new drive to improve road cycling safety.

‘Every year more than 19,000 cyclists are injured on the UK’s roads,’ Nick Connor, of Volvo UK, said in a statement.

‘At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.’

LifePaint can be applied to clothes, helmets, and backpacks as well as bicycles.

It is currently only available in six cycling shops in Kent and London but Volvo says that if it is a success, it may be moved internationally.

0029_Caviar_Content-copia

Commercial, Fashion, Online Content

Gentle Monster S/S 15

By No Comments
Gentle Monster S/S 15

Gentle Monster S/S 2015 WIND TRACE FORGOTTEN Part 2 is a campaign film that focuses on the theme of tracing loss, memories and self. Inspired by the lost soul of ghosts, it attempts to capture the essence of dark beauty and grace that originates from the S/S 2015 collection.

https://vimeo.com/123384032

Gentle Monster S/S 2015 WIND TRACE FORGOTTEN Part 2 is a campaign film that focuses on the theme of tracing loss, memories and self. Inspired by the lost soul of ghosts, it attempts to capture the essence of dark beauty and grace that originates from the S/S 2015 collection.

gentlemonster.com

Ghost-inspired, the film explores the theme of trace, loss, memories through the journey of a deceased girl opening her eyes to the truth of what exists beyond.

CAST: Alex Rose, Harriet Rose, Lee, Genevieve, Lenny Johnson

CREW:
Director: Jae Ha Myung
Producer: Andrew Start
Cinematographer: Luis Posada F
Stylist: Emma Wyman
Make-up Artist: Nami Yoshida
Hair Stylist: Teiji Utsumi
Production Designer: Carly Reddin
Art Director: Emma Fisher

Lighting/Gaffer: Lee Parfitt
Steadicam Operator: Tom English

Editor: A. Kim
Composer: Lennert Busch

Post Production (Colour Grade / VFX) : CNK Post
Post Producers: German Hernández Pérez, Zaida Castillo García
Colourist: Jerónimo Guerrero González
Smoke Artists: Carlos Montemayor, Javier Fuentes Alemán

Assistant Director: George Nelson
Production Assistant: Rebecca Gibson
1st Camera Assistant: Ariel Grandoli
2nd Camera Assistant: Tom Green
Data Wrangler: Simon Kennedy
Assistant Stylist: Samia Giobellina
Make-up Assistant: Tadashi
Hairdresser: Waka
Assistant Art Director: Clare Fisher
Stills Photographer: Anna Liisa Liver
Animal Wrangler: Tim Jenkins
Electricians: Martin Kloud, Sunny Sing

Location: Michael Ricardo-Hall

Special Thanks to:
Luis Eduardo Carreola at Camaleon Contenidos

Online Content

Time Tunnel | Pepsi Max

By No Comments
Time Tunnel | Pepsi Max

Pepsi Max brings you Time Tunnel.

Using advanced projection technology, we surprise passers-by with the illusion of an extraordinary time portal opening up before their very eyes. We filmed their reactions on a hidden camera as they got the shock of their lives!

To witness more feats, subscribe to the Pepsi Max channel http://www.youtube.com/pepsimax

Follow us on Twitter @PepsiMaxUK

Pepsi Max. Maximum taste, no sugar.

HSI London

AMVBBDO

GV_Logo_Black1-462x260

Gofer Power Solutions

Online Content

The Party Fox

By No Comments
The Party Fox

‘Alcohol and childhood don’t mix’ – DrinkWise call for more action to protect children
Drink Wise North West have launched a campaign aiming to highlight the impact of alcohol on children and actions that should be taken. As part of the campaign DrinkWise have released a report and film clips warning that the normalisation of alcohol is ‘teaching our children to drink’.

Drink Wise

UNIT9_logo