Commercial

Commercial

Breast Cancer

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Breast Cancer

Breast Cancer

Breast Cancer Now, the charity born of a merger between Breast Cancer Campaign and Breakthrough Breast Cancer, announces its ambition to stop women dying of the disease by 2050 in its first ad campaign.

Rainey Kelly Campbell Roalfe/Y&R created the spot, which breaks today (15 June) on Channel 4. The ad features women who are fighting breast cancer talking about how they won’t be the last person to lose a breast to the disease, undergo endless tests or be forced to tell their children what’s happening to them. At the end, one woman says that she won’t be the last person to die of breast cancer before adding that, one day, “there will be a last one”. The work will run until October.

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Commercial

The Code – 1/11

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The Code – 1/11
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Experience The Code 1/11 – Now available on White & Black Limited Edition 12″ LP @ thecxde.com
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Directed By: Abdou Cisse & Akwasi Tawia Poku
1ST AD: Quba Tuakli
DOP: Mike Simpson
Gaffer:Lee Parfitt
Electrician: James Canavan
Post Production CGI & Grade: The Mill
Post Production 2D: Absolute Post
MoCo Tech: Justin Pentecost @ Portable Motion Control
Editor: Marvin Jay Alvarez
VFX Supervisor: Kofi Opoku Ansah
Flame Artist: Zdravko Stoitchkov
Post Production Producers: Dee Allen & Reece Ewing
Colourist: Matt Osbourne
Original Score/Sound Design: The Code
Choreographer: Keron Proverbs
Stylist: Lauren Brown
Creative Directors: Abdou Cisse & Akwasi Tawia Poku
Dancers: Amy Tomlison, Camilla Hedfors, Sharon June, Melody Sinclair, Glade Sinclair, Ewa Milczarek, Filip Hanc, Duju Sinada, Lewis Wyatt Adams, Mattia Lacuzzi, David Cottle, Keron Proverbs, Sabela Dominguez Perez, Robia Millinier
Special thanks to the risk takers who helped make this job possible

Find us on social
thecxde.com
twitter.com/thecxde
soundcloud.com/thecxde
instagram.com/thecxde

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Commercial, Online Content

Volvo unveils ultra-reflective spray paint

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Volvo unveils ultra-reflective spray paint

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Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer.

The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable formula that lasts for 10 days and is completely invisible until light hits it, at which point it glows bright white.

And Volvo say they the paint is part of a new drive to improve road cycling safety.

‘Every year more than 19,000 cyclists are injured on the UK’s roads,’ Nick Connor, of Volvo UK, said in a statement.

‘At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.’

LifePaint can be applied to clothes, helmets, and backpacks as well as bicycles.

It is currently only available in six cycling shops in Kent and London but Volvo says that if it is a success, it may be moved internationally.

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Commercial, Fashion, Online Content

Gentle Monster S/S 15

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Gentle Monster S/S 15

Gentle Monster S/S 2015 WIND TRACE FORGOTTEN Part 2 is a campaign film that focuses on the theme of tracing loss, memories and self. Inspired by the lost soul of ghosts, it attempts to capture the essence of dark beauty and grace that originates from the S/S 2015 collection.

https://vimeo.com/123384032

Gentle Monster S/S 2015 WIND TRACE FORGOTTEN Part 2 is a campaign film that focuses on the theme of tracing loss, memories and self. Inspired by the lost soul of ghosts, it attempts to capture the essence of dark beauty and grace that originates from the S/S 2015 collection.

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Ghost-inspired, the film explores the theme of trace, loss, memories through the journey of a deceased girl opening her eyes to the truth of what exists beyond.

CAST: Alex Rose, Harriet Rose, Lee, Genevieve, Lenny Johnson

CREW:
Director: Jae Ha Myung
Producer: Andrew Start
Cinematographer: Luis Posada F
Stylist: Emma Wyman
Make-up Artist: Nami Yoshida
Hair Stylist: Teiji Utsumi
Production Designer: Carly Reddin
Art Director: Emma Fisher

Lighting/Gaffer: Lee Parfitt
Steadicam Operator: Tom English

Editor: A. Kim
Composer: Lennert Busch

Post Production (Colour Grade / VFX) : CNK Post
Post Producers: German Hernández Pérez, Zaida Castillo García
Colourist: Jerónimo Guerrero González
Smoke Artists: Carlos Montemayor, Javier Fuentes Alemán

Assistant Director: George Nelson
Production Assistant: Rebecca Gibson
1st Camera Assistant: Ariel Grandoli
2nd Camera Assistant: Tom Green
Data Wrangler: Simon Kennedy
Assistant Stylist: Samia Giobellina
Make-up Assistant: Tadashi
Hairdresser: Waka
Assistant Art Director: Clare Fisher
Stills Photographer: Anna Liisa Liver
Animal Wrangler: Tim Jenkins
Electricians: Martin Kloud, Sunny Sing

Location: Michael Ricardo-Hall

Special Thanks to:
Luis Eduardo Carreola at Camaleon Contenidos

Online Content

Time Tunnel | Pepsi Max

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Time Tunnel | Pepsi Max

Pepsi Max brings you Time Tunnel.

Using advanced projection technology, we surprise passers-by with the illusion of an extraordinary time portal opening up before their very eyes. We filmed their reactions on a hidden camera as they got the shock of their lives!

To witness more feats, subscribe to the Pepsi Max channel http://www.youtube.com/pepsimax

Follow us on Twitter @PepsiMaxUK

Pepsi Max. Maximum taste, no sugar.

HSI London

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Gofer Power Solutions

Commercial

axparis.com aw14 advert

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axparis.com aw14 advert

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Unless you’ve been living under a rock recently, you’ve probably seen across social media that we’re very excited about our brand new AW14 TV ad which is hitting your screens today! Our new range embodies the party season at its best and has everything from faux fur to sequins and A/W shades to eye-catching prints.

Equinox

Commercial

Virgin Atlantic – Economy

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Virgin Atlantic – Economy

Never economise on comfort.
It’s the special touches that make our Economy cabin so comfortable. Whether that’s the fully adjustable seats or our attentive service, we do everything possible to give you the smoothest of journeys.

Panalux

Gofer Power Solutions